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Sadly, listening is one of the most overlooked benefits of using of social media for your dating business – it’s actually one of its most important.
Identify the strategies that will help you achieve objectives and identify the KPIs for all of your objectives (some will have several KPIs).
For example, if your objective is increasing memberships, the key strategies to increase users could be sign ups and what landing pages are being visited by your prospects.
Another thing you’ll need to know is that the number of posts you post a day is very different from the frequency of a single post.
The number of posts, if it’s targeted and well written, will help you build your dating brands awareness, while the frequency of a presented message actually reinforces the message. Last but certainly not least, be sure that whoever you have handling your social media measurement plan has experience.
The first step in the social media measurement planning stage is to identify your goals.
It’s important to recognize that your goals will more than likely differ on each social platform, like Facebook, Twitter, Google , Linked In, Pinterest, etc.
If you invest any marketing money in social advertising you’ll be able to tell exactly how much business the ads earned you over time – a handy perk.
Clearly, measuring your social media ROI is important because it helps ensure that you don’t waste your advertising buck.
You’ll still need to put a measurable end result in place in addition to a time frame to follow in order to achieve both your objectives and goals.
Social media makes it easy for you to share information regarding your brand online and also provides the opportunity to measure the effectiveness of related conversations.