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Media richness theory (Daft & Lengel, 1984, 1986) states that a medium’s richness increases with the degree to which it supports the processing of and coping with ambiguous information (cf. This is, for example, supported in studies on computer-mediated conferences (e.g., Gunawardena & Zittle, 1997) as well as by media richness rankings. Clark & Brennan, 1991) the telephone was ranked between e-mail and other written communication at the bottom end and video and face-to-face-interaction at the top end of the hierarchy.
In general, technically mediated interaction “is often regarded as a priori full of deficits and (depending on dose) in tendency destructive surrogate for face-to-face interaction” (Döring, 2003, p. Some theorists claim that so-called channel-reduction impoverishes communication because it leads to de-sensualization and de-emotionalization (Winterhoff-Spurk & Vitouch, 1989).
The next step might be to switch to a chat-room, or to talk on the phone, before a first meeting is finally arranged.
Thus, dating candidates choose increasingly “complete” communication media, thereby intensifying the relationship and at the same time enriching the basis for mutual impression formation with paraverbal and nonverbal cues.
It made no difference whether attractiveness information was static (photo) or dynamic (video), nor whether, whether content information was static (written text) or dynamic (audio).
Singles indicated an overall stronger desire for contact and more confidence in their impressions than non-singles.
Still, it seems plausible that for both kinds of portals, perceptually richer self-presentations via audio- or video-clips should elicit richer impressions than reduced modes such as written text, eventually accompanied by a photo.
Theories and findings on such channel-reduced modes of communication as well as on the role of attractiveness in impression formation shall be briefly reviewed in the following section.
Nevertheless, especially online platforms connecting potential intimate partners have substantially increased in popularity in western cultures, including Japan (i.e., Farrer & Gavin, 2009), and they report impressive success rates (e.g., parship.de, 2011; Elite Partner.de, 2011).
Thus, although dynamic and sensory means of expression, such as voice, speech melody, mimics and gestures (not to mention olfactory factors) play a major role in mating choices (Aronson, Wilson & Akert, 2008), individuals obviously can do without them when (pre-)selecting potential partners in the web (Rosen, Cheever, Cummings & Felt, 2008).
Thus, depending on the diversity and depth of the factors assessed, these do of course substantially contribute the respective candidate’s self-presentation.
In free contact portals, singles usually introduce themselves far less comprehensively.