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Regardless of an online dating service's position on fake profiles and bots, a clear legal strategy coupled with well-drafted website agreements and disclosures can reduce legal and business risks significantly.Affiliate marketing is a popular marketing strategy for many online dating services and apps.

However, affiliates can create a multitude of legal problems for a dating site, from unlawful email and SMS spam to a variety of unlawful techniques of generating web traffic.

Clear policies and well-drafted affiliate agreements not only reduce future legal costs but also lead to more profitable affiliate marketing programs.

The last I heard they were pulling in 15,000 new registered users (not members) a day.

But instead investigating the large dating companies further, eharmony, lavalife, tickle, and Date.com, I decided to take a look at a company who owns Niche Dating websites.

Around this time was getting national media attention and Dr.

Warren’s e Harmony was starting to become a large player in the industry.

A few times a month she would hold events in the comfort of her home that for African American Singles; all promotions were done offline locally.

Where she would make her money is having this network of African American Singles register on her website, Mocha

There are also significant legal risks for businesses running online dating websites and apps.

The large amount of personal information that consumers upload to online dating services creates a legal minefield for businesses.

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