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Dating service for intelligent people

"I designed it for career-oriented, busy, professional women," Amanda Bradford says as she looks down at a device in her palm.But instead of an alarm clock that rattles off to-do list items or a hybrid baby monitor/conference call speaker, the 29-year-old's clutching her i Phone and swiping through a prototype of The League, her dating app that launches today.

As a Heavy Hitter paying a month (standard use of The League is free), no one can see your profile unless you want them to.#2: The curation thing. Think about it: There are single people who are only on Hinge to look at the pictures, not to do anything, and married people messaging away on Tinder just for the thrill of flirting.It's easy, too easy, to count the reasons why any woman who wants to "date intelligently," as their tagline goes, would love the app, which—while it rolls out today in San Francisco only—will spring up in major U. Bradford, a former Google employee who holds an MBA from Stanford, snagged on something when she suddenly became single in grad school: She wanted to join Tinder and Ok Cupid, but she didn't want everyone (her professors, her potential future employers, her ex boyfriend's friends) seeing her personal information and that she was "on the prowl." But how could she put herself out there without overexposing herself in the process?This dilemma sparked one of the key differentiators of The League: By requiring both Linked In and Facebook for signup, The League can keep people's profiles from popping up in front of those in their professional and social networks, if they want: Brilliant, right?Aptly named to imply a superior caste of digital daters, The League relies on a screening algorithm that promises to keep its community "well-balanced and high-quality," so perhaps the negative press was somewhat understandable.But beneath The League's veneer of exclusivity, there's a clever, problem-solving interface that seals it: The app's strength is its function, not its flash. Here, why you should have it on your radar: #1: The privacy thing.In fact, the smarter you are, the more clueless you will be, and the more problems you're going to have in your dating life. Smart people spent more time on achievements than on relationships when growing up. And smart families are usually achievement-oriented. The upshot of all that achievement is that you get into a top college -- congratulations!Once upon a day I used to be pretty smart, and believe me, I had a lock on clueless. -- and then continue doing even more of what you were doing before.Unlike most dating apps, you can't just join The League and immediately start pawing through the platform—which is, of course, what the press lunged at earlier this fall. Bradford doesn't want those game-players and ghost-like profiles cluttering her app, so she says that if users "aren't logging in, not responding to users, or people are messaging them and they're not messaging back, little things like that," they'll take action.There's a waiting list, which Bradford explains is integral to the customer experience, since she wants to ensure each person who joins the dating pool has suitable and varied matches in return. With that in mind, Bradford developed "a flagging system so that if the user is just there to check it out and not participate, we put them back on the wait list." Because a dating app should only be for people who really, actually want to date, right?By prioritizing users' privacy while delivering a curated matchmaking service, the app certainly caters to high-octane, ambitious women.But then again, it benefits all women, not just the no-bullshit Olivia Popes and multitasking Gwyneth Paltrows of the world.

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