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The dating industry is worth around billion, with revenue split between advertising and subscription services, up revenue up around 5% per year, according to a report by research firm IBISWorld. However, Chelsea Reynolds an assistant professor of communications at California State University, Fullerton who researches dating behavior, said some of the effects of online dating are less desirable.Being able to search by specific demographics and traits makes it easier to fall into what she calls the “Mc Donaldization” of dating, narrowing down potential partners and eliminating people different from us.

When connections were made between just a few people of different races, “complete racial integration” would be almost inevitable, meaning that the majority of couples would be interracial.

A rise of interracial couples can alleviate prejudice and racism in society, studies show, and usher in a multiracial future.

However, 11% of online adults ages 30-49 have ventured to dating sites, while 6% of those ages 50-64 and a mere 3% of those aged 65 and older have tried dating sites.

Online daters are more likely to be employed than non-daters, but they are not necessarily garnering huge salaries.

Online daters are generally younger and more likely to be employed.

Looking across age groups, the youngest cohort (18-29 years old) has the largest percentage of online daters within it, with 18% of all online adults in that age group visiting a dating site.“Young people today are more prone to serial dating and tend to get married later, if they marry at all,” she said. Looking exclusively at the current target population for these services, we find that 37% of internet users who say they are both single and currently looking to meet a romantic partner have gone to a dating website, which represents about 4 million people.Online dating apps have been accused of fueling hook-up culture, and killing romance and even the dinner date, but their effects on society are deeper than originally thought. The rise of internet dating services could be behind stronger marriages, an increase in interracial partnerships, and more connections between people from way outside our social circles, according to a new study by economics professors Josue Ortega at the University of Essex and Philipp Hergovich at the University of Vienna in Austria.Today, more than one-third of marriages begin online.Now, as we open our dating pool to strangers, the pool of potential mates has become more diverse, and the online dating world is “benefitting exponentially,” said dating coach Meredith Golden.“We don’t always fall in love with our clone so a wider dating net, be it outside of race and ethnicity or tapping into a large LGBTQ pool creates happy unions,” she said.What’s more, online dating leads to could lead to happier couples, too.“Our model predicts that, on average, marriages created when online dating becomes available last longer than those created in societies without this technology,” they wrote.Those earning lower incomes are slightly more likely to be online daters.Much of this discrepancy may be explained by the general youth of online daters, who have not necessarily entered their prime earning years.

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