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Alumni Biz explores the current challenges, lessons learnt and success stories of companies that are linked to CUHK either through alumni or current students.

Our featured companies invite you to brainstorm new ideas, share your experience and contribute suggestions.

But Coffee Meets Bagel positions itself at the quadrant of Relationship – Low friction.

Though challenging, it clearly states its position and sticks to it.

Hong Kong women have long been accused of being materialistic and eyeing money, but there is a reason for it.

According to Fan Lai, a professional counselor who deals with relationship problems and family issues, few Hong Kong women are looking to marry a scion of a property tycoon.

And when they do “settle down,” some Hong Kong men actually don’t.

Fung said she has also encountered many married men who are wealthy and successful, looking for girlfriends behind the back of their wife. “It is men who should get real and stop wasting our time. “They are women who have a great education, a successful career, and a pretty face and just don’t want to settle for less,” Lai said.Men who have a “good package” (this means, by the way, that they are physically attractive, with a sizable bank account and a promising career), she added, have complained to her that they are having greater difficulties in finding their Ms. “They mind women who are too career-driven,” said Lai.Based on the information disclosed in its webpage, more than 650 couples find each other through their service every week. Kang believes it has to do with their brand and reputation.“We have turned down many offers from venture capitals; we don’t want to expand in the expense of losing core customers.(Yes, this is the one that offended my friend so much.While it appears to have been removed by the publisher, perhaps because of the number of complaints, a cached version is here.) The truth is, neither men nor women want to settle for less than what they want—and Hong Kong men and Hong Kong women seem to want different things.This is because one of the characteristics of online dating services is that participants voluntarily provide their personal information to the site to be matched with compatible individuals, and there is no guarantee of the authenticity of information provided.So for users who want to build serious relationships, they have to pay a high fee.Ms Dawoon Kang, its Chief Operations Officer and Head of Marketing credits the company’s success to how they position their services and tailor it to suit customers.Success of Coffee Meets Bagel Positioning Normally, the positioning of a dating service provider could be differentiated in two dimensions: The purpose of the service (i.e., entertainment or relationship) and the friction (i.e., the service fee).

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